Privacy Policy

Effective Date: October 13, 2024

Le Macaron French Pastries Belmont Shore (“we,” “us,” or “our”) operates the website lemacaronbelmontshore.com (the “Site”). We are committed to protecting your privacy and ensuring compliance with applicable California privacy laws, including the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). This Privacy Policy explains how we collect, use, and protect your personal information when you visit our Site.

By using our Site, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect

We collect different types of information to provide and improve our services. The information we collect includes:

1.1 Personal Information

While using our Site, you may voluntarily provide us with personal information that can be used to contact or identify you (“Personal Information”). This may include, but is not limited to:

  • Name
  • Email address
  • Phone number
  • Billing and shipping address
  • Payment information (via secure third-party processors)
1.2 Usage Information

We may collect information on how the Site is accessed and used (“Usage Information”). This may include:

  • IP address
  • Browser type and version
  • Pages of our Site you visit
  • Time and date of your visit
  • Time spent on pages
  • Unique device identifiers
  • Other diagnostic data
1.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to monitor the activity on our Site and hold certain information. Cookies are small files stored on your device that may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.

2. How We Use Your Information

We use the collected information for various purposes, including:

  • To provide and maintain our services
  • To process orders and manage payments
  • To communicate with you, including responding to inquiries and sending promotional communications (with your consent)
  • To personalize your experience on our Site
  • To improve the functionality and user experience of our Site
  • To comply with legal obligations
  • To detect, prevent, and address technical issues or fraudulent activity

3. Your Rights Under California Privacy Laws

If you are a California resident, you have specific rights under the CCPA and CPRA regarding your personal information:

3.1 Right to Know

You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, as well as the sources of that information, the purposes for collecting it, and any third parties with whom we share it.

3.2 Right to Delete

You have the right to request the deletion of personal information that we have collected about you, subject to certain exceptions (e.g., when the information is needed to complete a transaction or comply with legal obligations).

3.3 Right to Opt-Out of Sale or Sharing

We do not sell your personal information. However, if this practice changes in the future, we will update this policy and provide a mechanism to opt out.

3.4 Right to Correct

You have the right to request that we correct inaccurate personal information we maintain about you.

3.5 Right to Limit Use of Sensitive Personal Information

If we collect sensitive personal information, you have the right to limit its use to what is necessary to provide our services.

3.6 Right to Non-Discrimination

We will not discriminate against you for exercising any of your privacy rights.

To exercise these rights, please contact us using the information provided below.

4. Sharing of Personal Information

We do not sell or trade your personal information. However, we may share your information with:

  • Service Providers: Third-party companies and individuals who facilitate our services (e.g., payment processors, shipping companies, website hosting providers).
  • Legal Authorities: If required by law, we may disclose your personal information in response to lawful requests by public authorities (e.g., a court or a government agency).

5. Data Retention

We will retain your personal information only for as long as is necessary to fulfill the purposes outlined in this Privacy Policy and to comply with our legal obligations. Usage Information is typically retained for a shorter period, except when used for security or to improve our Site functionality.

6. Security of Your Information

The security of your personal information is important to us. We implement commercially reasonable measures to protect your information, but please be aware that no method of transmission over the Internet or electronic storage is 100% secure.

7. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. Any changes will be posted on this page, and where appropriate, we will notify you via email. You are encouraged to review this Privacy Policy periodically for any updates.

8. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

This Privacy Policy is designed to comply with California privacy laws and helps protect both your privacy and the security of your personal information.